Manta
Micromobility
Infant Care System
Manta
Micromobility
Infant Care System
Manta
Micromobility
Infant Care System
The problem is invisible because everyone tolerates it.
0%
of caregivers identify a lack of clean facilities as a primary struggle
0%
cite limited elevator access as a major travel barrier
0%
say public spaces disrupt their baby's routine daily
0%
of caregivers identify a lack of clean facilities as a primary struggle
0%
cite limited elevator access as a major travel barrier
0%
say public spaces disrupt their baby's routine daily
0%
of caregivers identify a lack of clean facilities as a primary struggle
0%
cite limited elevator access as a major travel barrier
0%
say public spaces disrupt their baby's routine daily
Who is actually struggling, and where?
Primary Users
Secondary Users
Tertiary Users
Newborn
(0 - 3 months)
Baby / Infant
(3 - 12 months)
Toddler
(1 - 3 years)
Parent(s) / Guardian
Babysitter
Family & Friends
Flight attendant
Restaurant & store staff
Public transit employees & other commuters
Manufacturer
Primary Users
Secondary Users
Tertiary Users
Newborn
(0 - 3 months)
Baby / Infant
(3 - 12 months)
Toddler
(1 - 3 years)
Parent(s) / Guardian
Babysitter
Family & Friends
Flight attendant
Restaurant & store staff
Public transit employees & other commuters
Manufacturer
Primary Users
Secondary Users
Tertiary Users
Newborn
(0 - 3 months)
Baby / Infant
(3 - 12 months)
Toddler
(1 - 3 years)
Parent(s) / Guardian
Babysitter
Family & Friends
Flight attendant
Restaurant & store staff
Public transit employees & other commuters
Manufacturer
The journey map
Benchmarking
Packing:
too many separate
items
Leaving:
both hands already full
Transit:
no surface, no space
Arrival:
where is clean?
Changing/
feeding:
peak stress
Packing up:
two hands needed
Home:
exhausted
Carriers / Babywearing
Innovation Space
Strollers/Transport
Accessories
Low Ergonomic Support
High Ergonomic Support
Low Caregiving Integration
High Caregiving Integration
Manta Target
Doona +
Bugaboo Butterfly
BabyBjorn Crib
Calpak Bag
Hiccapop Omniboost
BabyBjorn Carrier
Artipoppe Carrier
Packing:
too many separate items
Leaving:
both hands already full
Transit:
no surface, no space
Arrival:
where is clean?
Changing/
feeding:
peak stress
Packing up:
two hands needed
Home:
exhausted
Packing:
too many separate items
Leaving:
both hands already full
Transit:
no surface, no space
Arrival:
where is clean?
Changing/
feeding:
peak stress
Packing up:
two hands needed
Home:
exhausted
Benchmarking
Carriers / Babywearing
Innovation Space
Strollers/Transport
Accessories
Low Ergonomic Support
High Ergonomic Support
Low Caregiving Integration
High Caregiving Integration
Manta Target
Doona +
Bugaboo Butterfly
BabyBjorn Crib
Calpak Bag
Hiccapop Omniboost
BabyBjorn Carrier
Artipoppe Carrier
Every existing product is designed for a destination. MANTA is designed for the journey.
Every existing product is designed
for a destination.
MANTA is designed for the journey.
Design Development
Design Development
Ergonomic Validation
Ergonomic Validation
